All posts by Donald Garcia

How to Improve Your SEO

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The Internet is essential to every business no matter how big or small. People are increasingly relying on search engines more than TV or radio ads.  Knowing which digital marketing firm to contact can be difficult, but it’s worthwhile to do your research.The higher your page appears on Google, the more likely it is to get clicks and the more likely you are to get customers. Using Search Engine Optimization is an easy way to get higher more clicks. There is a Bakersfield SEO company that was referred to us and does excellent work. You can check them out at: https://launchsourceseo.com/bakersfield.

Here are some ways to get the most out of it.

For starters, use the tools available to you. Google has Keyword Searches, as well as handy videos. These are very helpful if you’re new to using SEO. They’re free to us so you might as well.

Secondly, before you put it online, ask yourself if you’d put it in a script for a TV ad. You wouldn’t put duplicate, plagiarized, or just plain unhelpful content on TV so don’t do it on your website. Following this advice will not only make your business look better, but it’ll avoid penalties from search engines.

Speaking of search engines, don’t fall into the trap of trying to stuff in a keyword as many times as possible. Try to imagine yourself trying to stuff the same keyword into a normal everyday conversation no matter what the actual context. You’d look silly. It looks just as silly if it’s done on a website and it tends to result in penalties. The best way to get SEO attention is to update often. Start a small blog on the website, use infographics, or if you have the means, make the video. Not only does this get more positive attention from search engines, it’s a great way to reach out to customers.

Never limit your outreach to just customers either. You should always try to find local bloggers in your industry and build relationships. If you help them by promoting their content, or by posting helpful comments on their pages they might help you.

Another great thing to do is to keep an eye on what people in your industry are doing. You shouldn’t copy them since no two SEO strategies work the same but your competition can be a great place to draw inspiration.

The final tip is to be patient. Newer websites don’t draw attention from search engines. They have to be well-maintained over long periods of time. Always look over your website to see what new things could be added or what old things don’t need to be there. Never pass up an opportunity to improve your website or your SEO score.

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